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The long-awaited arrival of Lilly Pulitzer for Target collection is nearly here at last, sending budget-conscious fashionistas into a major frenzy. Known for her gorgeous, vibrant spring-ready prints, Lilly Pulitzer is a purveyor of all things girly, making this collaboration definitely one to write home about. Marie Claire’s Zanna Roberts Rassi visited TODAY to discuss the designer and how to wear these fabulous garments, straight from the rack to your closet. With over 250 chic items to choose from, no gal need go without a little bit of Lilly this spring.

Among an array of printed dresses so pretty they’ll make your eyes hurt, the Lilly Pulitzer collection contains a few pieces that are ready to hit the beach in a flash. One particularly adorable swimsuit/sarong combination in a pastel pink tropical print is absolutely ideal for taking to the beach to lunch seamlessly.

While sheath dresses are the name of the game in Lilly’s world, there are a variety of other hot styles to work into your wardrobe. A swing dress in a vibrant green tropical print is ideal for the office or a night out with the girls, depending on the attire. Opt for a pair of basic nude pumps for day-time and slip into a pair of strappy sandals for night. Throw hair in a chic bun and incorporate a swipe of lipstick for a spring/summer-ready look sure to garner a ton of compliments.

If the thought of Lilly’s clothes weren’t enough for you, don’t forget to browse at the collection’s home goods, as well. From decorative pillows to towels to scarves, there is much to obsess over when it comes to Pulitzer.


The full collection will hit select stores on April 19. Gals, start your engines!