You’ve probably seen the stats: email marketing has an ROI. So, if you’re not including email in your marketing mix, you’re missing out. But email marketing is constantly changing and evolving. It can be hard to keep up! In this post, we’ll share email marketing trends you don’t want to ignore.

After reading these tips, you’ll be ready to take your email marketing to the next level!

Picking The Right Time To Send

One email marketing trend you don’t want to ignore is picking the right time to send. With more and more people using their smartphones and devices to check email, you need to make sure you’re sending when people are most likely to be available to read and act on your message. According to a study by CoSchedule, the best time to send email is on Tuesdays at 10 am. But don’t just take their word for it – test out different days and times to see what works best for your audience.

It is also important to make sure that your email template is mobile-friendly and that your emails are not too long. Remember, people are often reading emails on their phones, so you want to make sure they can easily read and digest your email.

What Kind Of Email Marketing Templates Or Content To Include

Some things to consider when creating your email marketing templates or content include the purpose of your email, who your target audience is, what kind of content or offers you want to include, and how often you plan on sending out emails.

One of the best ways to make your emails stand out is to personalize them as much as possible. This means including the recipient’s name in the subject line and using information from their previous interactions with your brand in the content. Include interactive material in your emails as another approach to engage your readers. That might be anything from a survey or poll to a “choose your own adventure” style email.

Email Marketing Tips To Stand Out In A Crowded Inbox

Your emails need to be interesting and engaging if you want people to read them. Include images, infographics and videos to break up the text and make your emails more visually appealing. That means using a responsive design and keeping your email content short and to the point.

Including a strong call-to-action in your email is also key. You want to make it easy for people to take the next step, whether that is visiting your website, signing up for your newsletter, or making a purchase.

The email could be one of your biggest marketing or advertising advantages. might be able to help you by distributing lists to let you keep in touch with a big number of subscribers. This means not having to write each one individually, saving you time without jeopardizing the email’s ROI.

Putting Email Marketing Trends Together

Email marketing is still one of the most effective marketing channels available to businesses of all sizes. But like all marketing channels, it is constantly evolving. Improve your email marketing campaign by incorporating these tips. Your audience will appreciate the effort and you’ll see better results. If you want to take your email marketing to the next level, contact us today to find out how.

Those tips will help you with email marketing trends and tactics you don’t want to ignore. Keep checking back for new articles.