It’s reportedly flying off the shelves in China.
Chinese residents are rushing to take a deep breath of fresh Canadian air.
A Canadian start-up company is selling bottled air to China.
The air sells for $14 to $20, depending on the size of the canister.
“We have sold everything, and we now have a bunch of customers and a people wanting to be our distributors”, said Harrison.
Vitality Air’s success comes as an enormous, delightful surprise, considering it began as a joke selling something entirely free at the moment, and something everyone needs but nearly everyone takes for granted.
Northern China is often cloaked in smog, especially during the cold winter months when homes and power plants burn coal to keep warm.
Last Dec. 7, Beijing’s health officials issued a red alert on the air pollution in the capital city after readings of the hazardous airborne particle PM2.5 exceeded 900 micrograms per cubic meter.
“It’s very labour intensive, but we also wanted to make it a very unique and fun product”, says the co-founder, Mr. Lam. “We’re dealing with fresh air, we want it to be fresh and we don’t want to run it through machines which are oiled and greased”, said Lam.
Research conducted by Jos Lelieveld, a chemist at Germany’s Max Planck Institute, estimated that 1.4 million people in China die prematurely each year due to the country’s pollution. It is also being sold in North America, India, and the Middle East.
Wallace Leung, a professor at Hong Kong Polytechnic University, told CNN that buying bottles of air, was not a practical solution to China’s air pollution.
“One bottle of air wouldn’t help”.
Lam says his company’s products are more than a gimmick. That’s 50 times higher than the cost of mineral water in China.