Developing eleven secret ingredients or creating any other product is only half the battle. Coming up with a name for our brand is a whole different struggle. Sometimes a few letters placed differently is exactly the road to take.
Here are a few brands that could have spent more time in the marketing of their product.
Follow Brent McAllister on Twitter @brentonmutually
So the name Dr. Pepper is already taken and has cemented its place in the soda category. And you develop a flavor that tastes like it. What do you name it? Diet Dr. Perky was the name they chose. I’m guessing because it will perk you up and give you energy?
I’m a sucker for a gummy bear any day. And I’d be willing to even try a gummy bear that is dipped in chocolate. But I couldn’t get close enough to buying a box of Dingle Bearies!
Maybe the reason cola companies are having a hard time coming up with a good name for their brand is because all the good names have already been taken. Can you see yourself asking your kid to bring you a future because you are thirsty?
When the Oreo went thin, its ugly cousin the Borio went Jumbo! I wonder if the Borio tastes as good in milk as the original.
Known to be able to find information on any topic in seconds, it looks like Google has spread their wings into the toilet paper industry.
The new M&M guarantees to be able to melt in your hand. The candy on the wrapper doesn’t even look good on this S&M bag.
WhoNu? There should be laws against making healthy cookie with chocolate. This company may have gone bankrupt quick because nobody knew!
It is early in the morning and you are viewing the world through your sleepy eyes. It won’t be the coffee that will wake you up, it will be when you realize you have entered Sunbucks instead of Starbucks!
When Hugo Boss has been around since 1924 and you believe your product is just as good as their product, you instantly become Hugu Boos!
What do you mean ADIDAS is spelled wrong? That is my adadis bag I’m taking to the gym!
You cannot become an All-Star when you are not wearing Chuck Taylors. But you can pretend when you lace up your very own Ball Star Classic shoes.
There is a marketing philosophy that requires the naming of your product to describe the function it serves. When they named this detergent, they through that philosophy out the window.
Colgate has nothing on Coolgatte when it comes to wintery fresh toothpaste.
Even the KicKer comes with a chocolate covered wafer bar. The original Kit Kat came from an employee of the Rowntree’s York Factory who suggested a candy bar a worker could carry to work in his lunch box.
I guess the good news for these bran wafers is that they are pomegranate flavored. But for $13.00?
Adding chocolate to almost anything will make it better. But maybe this one is a stretch.
Who isn’t a lover of hamburgers. Fire up the grill and melt some cheese over it. You have one tasty meal. But a burger from Barfy? I think I’d pass on this one.
Who wouldn’t want to buy some Black Raspberry jam that tastes like grandma? I”m sure they meant to say it tastes just like grandma’s jam.
I’m stumped on this one. Having chapped lips is terrible, and there are several products on the market to help. But one made from chicken poop? I guess this product is appropriately named. What else could they name it?
It looks like the fish sticks we ate as a kid and probably still serve our kids today. But can anyone explain what a Crack-Stick is?
Follow Brent McAllister on Twitter @brentonmutually
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